Business model innovation is proving to be one of the key challenges an organization faces in the effort to create or sustain competitive advantage.

In today's knowledge-based economy, an organization's value is increasingly derived from its intellectual assets. A central question facing management is: How can business opportunities and value be created from the knowledge that resides within individuals and organizations? Many leaders do not have an adequate answer.

To generate business model innovation, we offer a new framework and new methodologies for understanding and allowing organizational stakeholders to combine their knowledge to inspire fresh ideas and realize new opportunities.